The needs and requirements of stakeholders are an important concern for Bionorica, which is why the Global Market Intelligence team conducted or commissioned a total of 29 market research studies globally in the 2021 reporting year:
|
|
Patients |
Doctors/physicians, pharmacists, pharmacy technicians |
Total |
|
Germany |
6 |
5 |
11 |
|
International |
13 |
5 |
18 |
|
Sum |
|
|
29 |
The involvement of the two stakeholder groups resulted in a survey in which the groups addressed several important topics and concerns.
The responses from patients considered in the scope of the global market research studies concerned, for the most part, our preparations, e.g. their properties, ingredients and concentration, or the product packaging. Furthermore, Bionorica also received feedback from patients on information and awareness-raising measures for our phytopharmaceuticals.